CAC Market is the only place where Buyers can translate the value of their engagement into real-money
A $50K SaaS tool purchase is worth ~$350K in customer lifetime value to the Vendor.
Consequently, the Vendor is willing to incur ~$100K in customer acquisition costs. Typically, the cost of identifying active buyers (lead generation) represents ~25%, or in this case, $25K.
Therefore, the Vendor is willing to pay ~50% of ARR to identify active buyers.
Under the status quo, SaaS vendors are currently paying third-parties to get your attention. Take charge of your buying cycle and capture this value for yourself with CAC Market. Become a hand-raiser and get paid to buy SaaS tools.
If you’re buying SaaS tools without CAC Market you’re giving away your engagement for free.
Only share your contact information with Vendors you select. CAC Market gives you confidence that your privacy is secure.
Compare features and capabilities of each SaaS tool in live demos. CAC Market gives you confidence that you’ve found the right partner.
Leverage competitive dynamics to secure the best price and terms available. CAC Market gives you confidence that you got the best deal.
Buyers Launch Their Process By Selecting Vendors To Engage With
Buyer indicates the solution that they are seeking and the timeline in which they will engage with Vendors.
Buyer familiarizes themselves with the Vendors in the solution category they have selected.
Each bid represents a cash amount that the Vendor will contribute to the Bank, if selected into the Buyer's Engagement Cycle.
Buyer selects four Vendors to proceed to the Engagement Cycle, where they will further evaluate each Vendor's offering in order to identify the ideal partner and negotiate the best deal.
Your curated process to identify the ideal business partner and negotiate the best deal
An Intro meeting is held with each Vendor to confirm requirements.
After the Intros are completed, Buyer will select three Vendors to proceed to the Evaluate stage.
Each remaining Vendor will conduct a Demo to showcase the product's value and alignment to the Buyer’s needs.
After the Demos are completed, Buyer will select two Vendors to proceed to the Negotiate stage.
Each remaining Vendor will present a pricing proposal, as well as any associated service agreements. Buyer will review each proposal, and may counter-offer, red-line, or otherwise request changes, if desired.
After the Negotiations are completed, Buyer will select one Vendor to advance to the Close/Won stage.
Congratulations! You have evaluated the optimal business partner, and negotiated the best deal!
At closing you earn all of the money accumulated in the Bank!
Buyers earn money at each stage as they progress through the Engagement Cycle.
You have selected 4 Vendors into the Engagement Cycle, which begins with an Intro meeting with each Vendor.
At this stage, 10% of each Vendor's bid is added into the Bank.
You have selected 3 Vendors to advance to the Evaluate stage, where Demos will be conducted.
At this stage, an incremental 20% of each remaining Vendor's bid is added into the Bank.
You have selected 2 Vendors to advance to the Negotiate stage, where pricing proposals will be presented.
At this stage, an incremental 30% of each remaining Vendor's bid is added into the Bank.
Congratulations! You have selected a winning Vendor!
At this stage, the remaining 40% of the winning Vendor's bid is added to the Bank.
In aggregate, the Bank contains: 100% of the winning Vendor’s bid, plus 60% of the second-place Vendor’s bid, plus 30% of the third-place Vendor’s bid, plus 10% of the fourth-pace Vendor’s bid. For example, if each selected Vendor bid $10,000, the Bank would contain $20,000.
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The Bank amount is immediately deducted from the Buyer's invoice (above and beyond the normal discount from list price), instantly reducing the Buyer's out-of-pocket cost!
CAC Market is the only place where Buyers can capture the value of their engagement and translate it into real-money in the Bank.
If you’re buying SaaS tools without CAC Market you’re giving away your engagement for free.
By building your Bank, CAC Market will fund up to 50% of your purchase price
CAC Market allows you to evaluate capabilities on a live demo, and negotiate pricing before agreeing to any purchase
CAC Market orchestrates all the logistics of your buying cycle, including scheduling intros and demos
CAC Market allows you to orchestrate a private buying cycle with only the vendors that you select
Connect and learn more about how you can
Get Paid to Buy SaaS Tools
