Where Buyers Get Paid to Buy SaaS Tools
Where Vendors Only Engage With Buyers Who Are Ready To Buy
The status quo is expensive, inefficient, and frustrating.
Vendors pay intermediaries to round-up potential buyers (most of whom are likely not in an active buying cycle).
Buyers get bombarded with spam. Vendors get a high volume of low-quality leads.
Sales reps burn resources on leads that are unlikely to close.
Is there a better way?
Hand-raising Buyers who are ready to buy come to CAC Market to initiate their sales cycle.
Vendors bid $ for the opportunity to be selected into the Buyer’s sales cycle.
Buyer selects specific vendors to engage with over a fixed timeline.
When the deal is closed/won, the Buyer gets paid $.
CAC Market is the only place where B2B Buyers earn real-money for the purchase of their SaaS tools.
You select the Vendors to engage with. You evaluate the optimal tool. You negotiate the best price. You choose who wins your deal.
Tired of playing cat-and-mouse with Vendors? Let CAC Market take care of the logistics. Effortlessly run a multi-stage, multi-vendor buying cycle on your timeline.
Launch Buyer View
Traditional marketplaces offer you some sort of perceived bargain. Something like, “20% Off” or “Six-Months Free.” But what does that really mean? Particularly in a B2B context, where list prices are heavily negotiated, the dollar-value of “20% Off” is either unclear, or altogether meaningless. On CAC Market, Vendors offer a specific dollar amount as an incentive to invite them into your buying cycle. Once that money is added to your ‘Bank’, that money is yours regardless of which Vendor you choose and what price you negotiate.
Traditional marketplaces operate on a click-and-buy model. This model does not work for most B2B SaaS buyers. Firstly, B2B buyers will need to evaluate several SaaS tools via live demos before deciding on the optimal vendor. Additionally, B2B buyers will need to negotiate price and terms before agreeing to any deal. On CAC Market we have built these familiar B2B motions into our engagement cycle.
On CAC Market, you earn real money for engaging with Vendors. Once you invite Vendors into your buying cycle, you earn real money at each stage of the cycle. At each stage, a portion of each Vendor’s bid is added to your ‘Bank’. When you are ready to close your deal, the accumulated money in your ‘Bank’ is immediately applied against your purchase invoice, instantly reducing your out-of-pocket cost.
Buying on CAC Market gives you the benefits of a request-for-proposal process, with the efficiency of a marketplace. Our engagement cycle allows you to invite your preferred vendors, evaluate multiple tools in parallel, and leverage competitive dynamics to negotiate the best deal. You select the timeline that works for you, and CAC Market will manage all the logistics.
Hand-raising Buyers come to CAC Market to declare their intention to purchase a SaaS solution, within a fixed timeline
No upfront investment required. Customize your bids to fit your ICP. Only pay for performance.
If a Buyer doesn’t buy, Vendors pay nothing!
Launch Vendor ViewTraditional Lead Gen providers will charge you a fixed price for a batch of leads. On CAC Market vendors may customize their bids based on each buyer’s firmographic profile. You may bid high for buyers that are aligned to your ICP, and bid low for those that are not. You have full control of your bids, and can adjust them at any time.
Traditional leads are open-ended; the prospect may be speaking to many other vendors and there may not be any catalyst to drive buyer urgency. Our Buyers commit to a time-bound sales cycle with a fixed number of Vendors. The money that a Buyer accumulates in the ‘Bank’ is only available if they close within their stated timeline and with one of the four Vendors that they select into their Engagement Cycle.
Traditional Lead Gen providers will charge you up front for the lead, before the prospect has even engaged with you. On CAC Market, you only pay if the Buyer selects you into their Engagement Cycle. Furthermore, you only pay a percentage of your bid at each stage of the Engagement Cycle, so you only pay if the Buyer affirmatively selects you to move down the funnel.
On CAC Market, the payments from each stage of the Engagement Cycle get held in the ‘Bank’. When the Buyer closes their deal, CAC Market sends the funds in the ‘Bank’ to the winning Vendor as a partial payment on the transaction. But if the Buyer does not close their deal within the pre-agreed timeline, then all the money in the ‘Bank’ is returned to Vendors.
Connect and learn more about how you can
Get Paid To Buy SaaS Tools
Connect and learn more about how you can
Only Engage With Buyers Who Are Ready To Buy
